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Our Management Team

ASH ISRANI
Chairman and Founding Principal

As Chairman, Mr. Israni provides strategic leadership across all facets of the organization. He directs Pacifica’s growth plan and initiates entry into new markets across the globe. He is particularly engaged in acquisitions and ground-up development. Mr. Israni’s background is in electrical engineering, and he has a Master’s degree from Loyola Marymount University in Los Angeles, CA. After working in the computer industry for a few years he started a real estate company. The company has since grown to include hundreds of unique assets and operating businesses totaling billions. In addition to leading Pacifica Companies as Chairman, Mr. Israni is an active member of the community, participating in numerous local organizations. He is pleased to serve the University San Diego and UCSD as a member of its Advisory Board.

DEEPAK ISRANI
President and Managing Partner

Mr. Israni has been with Pacifica since 1987 and is responsible for acquisitions, disposition, development, financing and asset management for all property types for Pacifica Companies. Involved in the real estate industry since 1987, his background includes: development, acquisitions, dispositions, financing, asset management of office, industrial, retail, hospitality, residential, senior housing, multifamily, single tenant, and sale leaseback transactions. Over the last 26 years of his career, Mr. Israni has been involved in transactions totaling over $8 billion dollars in the U.S., Mexico and India. He received his degree in Mechanical Engineering from LD College in India and attended Texas Tech University for Masters in Computer Science.

GREGORY SMITH
Vice President, Operations

Mr. Gregory Smith is the Vice President of Operations for Pacifica Companies’ multi-family division, Pacifica SD Management. As the Vice President, Mr. Smith oversees all day-to-day business functions of the division including optimizing asset performance of a portfolio of 50+ locations. Gregory also manages a large team numbering over 300. Mr. Smith brings over 30 years of experience in real estate and property management to the Pacifica team, and leads a robust department housing over 10,000 happy residents. Prior to joining Pacifica Companies in 2017, Mr. Smith served as Director of Property Management and Operations for Progress Management. He also served as the County of San Diego Accessor/Recorder/Clerk for 25 years. Gregory received his Bachelor’s degree from Sonoma State University and holds a Master’s in Public Administration from San Diego State University. In addition to a broad range of real world and educational experience, Mr. Smith is recognized as a thought-leader in the industry, participating in both the San Diego County Apartment Association and the National Apartment Association.

REBECCA ROMERO
Director of Sales and Marketing

With over two decades of experience in real estate, Ms. Romero possesses a wealth of real estate, management and marketing knowledge. Ms. Romero oversees all digital and other marketing functions, as well as assists with day to day operations.

Before joining Pacifica SD Management, Ms. Romero served as Director for several full service office space providers. Her duties included oversight of all sales, marketing and operation functions for the west coast region. She holds a degree in Business Administration with a concentration in Marketing.

REBECCA SANCHEZ
Executive Assistant

Ms. Sanchez is essential to the Pacifica SD Management corporate team. Her job performance excels at every level, keeping our organization moving in a steady direction. Ms. Sanchez assists with day to day operations and manages the corporate administrative staff.